Helping Great Companies Get Better at Compliance

Course Overview

In this practical, straightforward module, you'll learn how to safely use AI tools in your daily marketing activities while protecting customer and employee privacy. We'll examine realistic scenarios, such as sending personalized email campaigns, profiling customer preferences, using AI-powered newsletters, and processing audience data during events. Through relatable, real-life examples, you'll discover common pitfalls and how to avoid them. By the end of the module, you'll know exactly how to maintain compliance, minimise risks, and build trust with customers as you confidently integrate AI into your marketing processes.


Who Is This For?

This course is ideal for marketing professionals and teams who use AI tools in their day-to-day activities and manage customer data, including:

  1. Marketing Managers & Specialists – Ensuring responsible AI-driven campaigns and effective privacy compliance.
  2. Digital Marketing Professionals – Safely using AI to personalise content, emails, and customer experiences.
  3. Event & Campaign Coordinators – Responsible for processing customer and audience data when using AI in events or promotions.
  4. Marketing Compliance & Privacy Officers – Identifying privacy risks and managing AI-related compliance in marketing practices.

 

Modules

  • AI Literacy in the Marketing Department – Gain foundational knowledge about responsibly using AI tools in marketing, while protecting customer privacy and ensuring compliance with data protection regulations.

Lessons

  1. Chapter 1

     Poglavlje 1

     AI in Marketing: What You Need to Know

Why Register?

  • Protect customer privacy – Understand how to responsibly handle customer data when using AI in marketing.

  • Ensure GDPR compliance – Gain practical knowledge on keeping marketing activities compliant and avoiding common pitfalls.

  • Learn from practical examples – Discover practical solutions through relatable marketing scenarios involving AI tools

  • Boost your marketing career – Enhance your professional skills by confidently managing AI-driven marketing activities and data protection.

Reach your full potential.

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