Helping Great Companies Get Better at Compliance

Course Overview

Modern marketing inevitably involves processing personal data, from collecting email addresses and tracking user behavior via cookies to segmentation, personalization, and automated communication. This module is designed to provide marketing teams with clear, practical guidance on handling data lawfully and responsibly under GDPR, without compromising campaign performance. The focus is on real-world examples to ensure immediate application in everyday work.

Through examples of good and bad practices, we demonstrate what transparent, user-respecting marketing looks like and how it builds long-term trust. We cover scenarios like using marketing cookies without valid consent, sending newsletters without clear permission, and deploying AI tools, highlighting the risks and regulatory requirements involved.

The module explains when consent is required, when legitimate interest applies, the risks of excessive data collection, and how to avoid dark patterns that mislead users. Special attention is given to clear communication, proper cookie banner setup, easy unsubscribe options, and the technical handling of cookies and third-party tools.

The goal is to help marketing teams run campaigns that are not only compliant but also effective, sustainable, and trust-driven in today’s digital landscape.

 

Who is this course for?
This course is ideal for all employees and teams involved in designing, executing, or overseeing marketing activities:

  1. Marketing teams – who create and run campaigns via email, social media, websites, and other channels.
  2. Digital marketing and advertising specialists – including those using user tracking, analytics and remarketing tools 
  3. Staff managing newsletter lists and contact databases – to ensure proper collection, storage, and updating of personal data
  4. Web administrators and IT support in the marketing department – who configure cookies, analytics, and data storage tools.
  5. Marketing managers and team leads – responsible for ensuring that marketing strategies comply with legal requirements.
  6. Legal departments and Data Protection Officers (DPOs) – who provide guidance on consent, legitimate interest, and transparency.
  7. All marketing staff – every member of the marketing team must understand the basics of personal data protection.

 

Modules

  • GDPR in the Marketing Department – This module teaches participants how to manage personal data in marketing activities lawfully and responsibly, with a clear focus on real-life application. It covers core GDPR principles and common marketing practices such as collecting emails for newsletters, using marketing cookies, and personalizing messages through data analysis.

Lessons

Course curriculum in progress

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Why Register?

  • Reduce the risk of inspections, complaints, and regulatory fines : protect yourself and your organisation.

  • Minimize legal liability through employee training.

  • Gain clear and practical knowledge on the lawful use of personal data in marketing activities.

  • Learn how to avoid common mistakes that lead to privacy breaches and regulatory penalties.

  • Ensure your marketing tools and campaigns comply with GDPR requirements.

  • Build user trust : the foundation of long-term business success.

Reach your full potential.

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