GDPR Compliance for Marketing
GDPR compliance for marketing teams - consent rules, compliant copy, cookie banners, and avoiding dark patterns. Setup guides and assessment frameworks.
This course covers GDPR compliance specifically for marketing professionals. You'll learn the rules for collecting and managing marketing consent, how to write privacy-compliant marketing copy, and how to configure cookie banners that meet regulatory standards. The course explains why dark patterns are problematic and how to avoid them in your consent interfaces. You'll also learn about email marketing requirements, social media data handling, and how to work with marketing technology vendors compliantly. Includes setup guides for common marketing tools and assessment frameworks for evaluating your marketing practices.
Who this course is for
- Marketing managers and directors
- Digital marketing specialists
- Email marketing professionals
- Social media managers
- Marketing operations and martech specialists
What you will learn
- How to collect and manage valid marketing consent
- How to write privacy-compliant marketing copy
- How to configure cookie banners without dark patterns
- How to run compliant email marketing campaigns
- How to evaluate and use martech tools compliantly
What you will gain
- Collect marketing consent that stands up to scrutiny
- Write copy that meets transparency requirements
- Configure compliant cookie consent interfaces
- Run email campaigns without regulatory risk
- Evaluate martech vendors for GDPR compliance
2 modules • 2 lessons • 13 min